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How do Start-ups learn from external knowledge (Master thesis preparation)

Master thesis at Berlin Institute of Technology and University of Twente on “How do Start-ups Recognize the Value of External Knowledge and Acquire it? A Study on Absorptive Capacity in B2B Start-ups”.

In conclusion, this study sheds light on the usage of and learning from external knowledge in B2B start-ups. Precisely the purpose of this thesis is to understand how B2B start-ups recognize the value from external knowledge and acquire external knowledge.

Definitions

Absorptive Capacity:
The ability of a firm to “recognize the value of new information, assimilate it, and apply it to commercial ends” (Cohen & Levinthal)
Business Model:
“A business model describes the rationale of how an organization creates, delivers, and captures value.” (Alexander Osterwalder)
Job to be done:
“When customers find that they need to get a job done, they “hire” products or services to do it.” (Clayton Christensen)
Lean Startup:
“The Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.” (Eric Ries)
Minimum Viable Product:
“Minimum Viable Product (MVP) is the smallest group of features that will elicit customer feedback. Initially the MVP could be as simple as a PowerPoint slide, a video or demo. For web/mobile products it can be a low- or high-fidelity MVP that illustrates the “core” customer problem/need and demonstrates the product’s solution.” (Steve Blank)
Product-market-fit:
“Means being in a good market with a product that can satisfy that market.” (Marc Andreessen).

Product-market-fit video material

Product-market-fit video material

Product-market-fit video material Find on Youtube.
Product-market-fit video material Find on Youtube.
Product-market-fit video material Find on Youtube.

Links

Marc Andreesen on Product/Market Fit
10 Steps to product-market-fit (Slides).
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Author: Christoph Baier

Christoph Baier matches Startups & innovative Companies for Cooperation & Open Innovation. He is Managing Director of Ambi-Vation and Co-Founder of founderio. His focus is on (Industrial) Internet of Things, CleanTech and Big Data and shares insights into the cooperation of startups and companies as a speaker or interview partner. Prior to that he studied Innovation Management & Entrepreneurship at TU Berlin, wrote his master thesis about the learning capability of B2B startups and the cooperation with external partners. During his studies he cofounded START Berlin and is now an alumni.

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