Master thesis at Berlin Institute of Technology and University of Twente on “How do Start-ups Recognize the Value of External Knowledge and Acquire it? A Study on Absorptive Capacity in B2B Start-ups”.
In conclusion, this study sheds light on the usage of and learning from external knowledge in B2B start-ups. Precisely the purpose of this thesis is to understand how B2B start-ups recognize the value from external knowledge and acquire external knowledge.
The ability of a firm to “recognize the value of new information, assimilate it, and apply it to commercial ends” (Cohen & Levinthal)
“A business model describes the rationale of how an organization creates, delivers, and captures value.” (Alexander Osterwalder)
Job to be done:
“When customers find that they need to get a job done, they “hire” products or services to do it.” (Clayton Christensen)
“The Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.” (Eric Ries)
Minimum Viable Product:
“Minimum Viable Product (MVP) is the smallest group of features that will elicit customer feedback. Initially the MVP could be as simple as a PowerPoint slide, a video or demo. For web/mobile products it can be a low- or high-fidelity MVP that illustrates the “core” customer problem/need and demonstrates the product’s solution.” (Steve Blank)
“Means being in a good market with a product that can satisfy that market.” (Marc Andreessen).