Innovation management,
Entrepreneurship & Sustainability

Since Oktober 2011 I am doing the Master in Innovation Management and Entrepreneurship at TU Berlin. Prior to that I did my Bachelor in Business Studies / Business Informatics in Nuremberg (at University Erlangen-Nuremberg, Germany). At the moment I'm writing my Master Thesis about product-market-fit in the context of lean startup / customer development. Besides that I'm contributing to different exciting projects.

My fields of interest are in the areas of innovation management, e-business, entrepreneurship and sustainability. Exactly in these areas, I see my future field of work. And even by now I help with word and deed (see projects).

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Innovation management describes the systematic organization of innovation. Thereby especially the planning, organization, realization and monitoring of the innovation activities are very important. The company culture has formative influence on innovation and innovation management. Anymore aspects like innovation strategy and innovation environment take a key role.

The innovation management process starting with an idea / invention towards to innovation is separated into multiple steps. The search for ideas, the idea evaluation, the realization, and finally the evaluation.

Innovations vary in their degree of innovation into two innovation types: continuous innovation and discontinuous innovation.

There are two typical triggers for innovation. On the one hand, there is "technology push", that means technological development boosts innovation (for example - fast internet access). On the other hand is "market pull", there market demand exists, where there is no offer (for example the demands of extreme athletes).

Innovation activities also separate regarding the involvement of alien. Closed Innovation says that innovation activities focus on company intern places (for example R&D Department). Whereas Open Innovation includes different external interest groups into innovation activities.

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E-Business means the use of information and communication technologies (ICT) for business transactions. Thereby the use of ICT is also the fundament for completely new business models.

With the name E-Business people often mean electronic companies, whose business models base on the use of latest ICT.

E-Commerce is a special type of E-Business, which describes electronic trade. In doing so, mostly the clearing of the transaction takes place online in the internet. E-Procurement is more focused on the question, how can IT support Procurement tasks and processes.

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Entrepreneurship describes the sustainable economical foundation proceeding. A key role takes the identification of chances, as well as the realization of the located ideas. Entrepreneurship also stands for the topic of the foundation of an enterprise/startup.

Important characteristics are: the recognition of chances, the realization of these opportunities, the selective use of resources, the aim of realization of profits as well as the risk awareness.

Entrepreneurship is also seen as a personality trait. Therefore the following attributes are linked to entrepreneurs: performance motivation, creativity, visions, passion, risk awareness, assertiveness, ability to cooperate, skill to solute problems but also one's own initiative as well as a sense of responsibility.

A few motives to become entrepreneurial active: entrepreneurs are their own boss, better income opportunities, regional development (see: Social Entrepreneurship), tax pros, better possibilities to realize ideas and visions.

With Social Entrepreneurs the realization of profits takes a back seat, therefore the engagement for the society comes to the fore. Thus social entrepreneurs get involved for example with ecology, education, research, human rights or poverty reduction. While the realization of profits can still be an aim.

For financing of a company formation there are different contact persons. Banks and private persons but primarily Business Angels and Venture Capital investors are counted among financial contact persons.

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