Developing innovations is the point where the heterogeneous company forms like startups (is an organization formed to search for a repeatable and scalable business model) and established companies face the same problem. Both have to take care to develop new products, processes or business models. While startups often have the chance to think more out of the box, innovative companies have the potential to use their existing resources and customer access. For example, startups do not face internal cannibalization and therefore can think bigger. These heterogeneous strengths of both company forms illustrate why a collaboration of both company forms can be very valuable.
This thesis has been created in order to understand how startups learn from external knowledge. In theory this benefits research on absorptive capacity while in practice this helps pracitioneer to validate their startup and find product-market-fit.
The structure of the theoretical framework follows the following agenda. It starts with the special characteristics of startups, followed by an in depth analysis of the absorptive capacity concept in the context of startups. The research is using the research from Todorova & Durisin (2007) and his model of absorptive capacity.
Master thesis at Berlin Institute of Technology and University of Twente on “How do Start-ups Recognize the Value of External Knowledge and Acquire it? A Study on Absorptive Capacity in B2B Start-ups”.
In conclusion, this study sheds light on the usage of and learning from external knowledge in B2B start-ups. Precisely the purpose of this thesis is to understand how B2B start-ups recognize the value from external knowledge and acquire external knowledge. Continue Reading →
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